The last software before something real happens.
Most software ends at a screen. Ours ends on a printing press, a beam saw, a live domain taking payments, or a factory floor. We learn the formats those machines speak, then hide them behind something a person can actually use.
Four products.
One shape.
Something goes in that a person understands. Something comes out that a machine, a press or a payment rail accepts. Everything difficult happens in between. That middle is the company.
The formats nobody
wants to learn.
Every serious trade runs on a handful of file formats and protocols that consumer software politely refuses to understand. A printing press wants separated CMYK with an output intent attached. A beam saw wants its own binary. A payment rail wants a mandate, not a checkout button.
So most tools stop just short. They hand you an export and wish you luck, and the gap gets filled by a person retyping numbers, a prepress operator fixing colour, or a studio emailing a PDF and hoping.
We build the piece that closes that gap. It is slow, unglamorous work, and it is the whole reason the products are worth using.
These are the languages the machines, the presses and the banks already speak. Learning them properly is the work. The point is that nobody using our products ever has to.
A design editor that finishes the job in CMYK.
Popcorn is a design editor for print and screen that runs in a browser tab. The unusual part is not the canvas. It is what happens when you press export: colour, separations, overprint and the PDF/X-4 packaging are handled by our own print engine, so the file that reaches the printer is the file the printer wanted.
The brand green goes out as a real spot ink, the cut line as something the cutter recognises, the bleed already correct. One file leaves the studio and nothing comes back to be fixed.
Text flows across pages on its own. Change a style once and the whole document follows. The contents page renumbers itself, and any image too low-resolution to print is flagged before it is sent.
One design, a spreadsheet of names, one press-ready file with every badge laid out to fit the sheet. An afternoon's work instead of a week's.
A sticker leaves Popcorn as one file with six plates: four process inks, a spot ink set to overprint, and a die line on its own separation so the cutter knows where to cut. Nobody has to explain that to the printer.
A website platform
an assistant can run.
PageWebPro builds the site and runs the business behind it. Forms, bookings, tickets, a shop, visitor numbers. It also lets an AI assistant do the work, which is how the page you are reading was made.
This page is one of them.
The pages, the layout, the words, the navigation. All of it was made by asking in plain sentences and checking the result. Nothing here used a private back door, so anything you see, a customer can do on their own account.
The editor never reaches the visitor. A published page is plain HTML, so it opens quickly on a phone with one bar of signal.
Forms, bookings, ticketing with QR check-in, a shop that takes iDEAL and cards, and visitor numbers you can read. All of it inside the product, so there is one login and one bill instead of four.
An assistant can write a page, change the opening hours on forty sites at once, or show you what a change looks like on a phone, without anyone opening the editor.
Run one site or four hundred, each on its own domain, under your own brand.
Further from
the screen.
Two products where the output is not a file at all. One ends with a saw blade in a beam. The other ends with a hand in a room.
A cutting-list tool that speaks workshop Dutch on the way in and machine binary on the way out. The angles the carpenter drags on screen are the angles the saw cuts, so nobody at the machine has to retype a measurement.
BTLx 2.0.0, checked against the official schema before it leaves. Plus Hundegger BVX and BVN.
BVX has no public specification. We calibrated it against a corpus of 12 real production files, 879 parts and roughly 9,100 operations, and we check every release against that corpus.
A remote workforce for physical work. Rather than wait for full autonomy, hAire puts a person in the loop at a real address, and lets the platform learn from the variation of an actual work floor instead of a lab.
Stated by the product as deployable from mid-2026, in Amsterdam, Rotterdam and New York.
Hospitality, repair, food production, maintenance, retail and SMEs.
Small team.
Long specifications.
Brand New Level is run from Weesp, next to Amsterdam, as a network: a small core with specialists across Europe pulled in per problem. Four rules keep the portfolio from turning into a pile of unrelated apps.
Take the boring hard part
The valuable work is usually a file format, a colour transform or a protocol nobody wants to own. That is exactly where we start.
Ship where people already are
A browser tab, a domain, a phone. No installers, no on-premise appliance, no six-week onboarding.
Be exact about status
Live, in trials, pre-launch. Stated the same way on every product, including the ones that are not finished.
Calibrate against reality
Real production files, real machines, real printers. A format is not supported until something physical comes out correct.
Brand New Level makes the tools.
Brand Level builds with them.
Brand Level is our Dutch agency, working out of Amsterdam. It does the client work: websites, findability, e-commerce, automation and brand, for companies in the Netherlands, in Dutch first and English on request.
The relationship is simple. Brand New Level owns the products and the engineering. Brand Level is where a company hires the same people to apply them to its own business. If you are looking for a supplier rather than a product, that is the door.
Product foundry. Weesp, NL. Builds and owns Popcorn, PageWebPro, Kerf and hAire. Sells products, worldwide, in English.
Digital agency. Amsterdam, NL. Client projects on the same stack. Dutch first, English on request.
The same founder, the same engineers, the same European network of specialists.